The logo takes the educational symbol of a book to another level by using simple shapes to form the pages of a book, with the effect of pages turning. The pages are smaller at the bottom and grow larger in the foreground to represent the growth that occurs throughout the lifelong educational journey. Traditional Cook Island patterns have been incorporated into the symbol. ‘Ngaru’ has been used on the outer edge to represent strength and peace. ‘Manu Tai’ has been used to represent the islands coming together as one and a safe journey. ‘Ni’o Mango’ has been used to represent fearlessness and endurance. These three patterns combined help to show that The Ministry of Education arm their people with the tools and knowledge to navigate through life.
The triangular shapes around the edges complement the triangular shapes used in traditional Cook Island patterns.